We would like to extend a giant THANK YOU to all the staff and students in all the departments who contributed to making our Customer Appreciation Day Sale on 11/16/2017 a tremendous success. Positivity and can-do spirit was out and on display everywhere; it is days like these that help reinforce what a terrific place to work we have here. The level of service we were able to deliver in helping customers, in the face of the sheer magnitude of orders and sales, was inspiring.
From a process/logistics standpoint, the new ecommerce reservation system, the day-before product staging at our 3 locations, using the pickup tally sheet at the registers, and our ratio of sales staff to help staff all seemed to be a winning strategy. We were able to send out a string of emails to reservation holders reminding them to complete their purchases, which was effective throughout the day. The extended hours helped spread the load out fairly well. From what we observed, we are guessing that our customer satisfaction scores will be the highest they have ever been for any of our One-Day sales.
We’re a learning organization and we’re getting better at this every time.
Besides Customer Satisfaction, another important measure of our success is our sales numbers. It may come as no surprise that yesterday was our highest grossing sales day, ever.
Here are some comparisons to illustrate the magnitude of yesterday’s workload:
|Order Categories||Percent change from last May’s Customer Appreciation Day Event (# of orders):|
|Personal Sales on the day||+12.8%|
|Personal Orders on the day||+24.7%|
|Apple devices sold w/Promo discount||+29.1%|
|Total sales on the day||+16.8%|
As another point of reference, here are our Top 5 One-Day Sales stats:
|Dollar Sales percent of 5/2015 sales||Personal (# of Orders)||Apple Promo (# of Orders)||Payroll Deduction (# of Orders)||Safeware/
Applecare (# of Orders)
Having those measures in perspective further illustrates how tremendous 11/16 was when compared to our busiest sales and service days overall. We saw lots of smiles on both sides of the registers, a true testament to the fantastic level of service and value you all were providing to our customers and to each other. Awesome.
Great work, everyone!